A+ Content Brief — ResultSport Manual Massage Tool Set

ASIN B00MS3GCKY | Marketplace: Amazon UK | Tier: Premium A+ Content (default) | Language: English (en-GB) | Brief date: 25 May 2026

Premium A+ Content 7 modules Cluster-anchored Mobile-first Compliance-checked

Briefing

The current A+ Content has 7 modules in place — primarily an FAQ block plus a low-value cross-sell module to other ResultSport products. The image audit flagged two text-quality issues ("Spily" + "Larcosse" typos) and called for a structural rebuild: the cross-sell module displaces the high-leverage proof / comparison work that A+ is actually for, and the existing FAQ doesn't cover the top-converting search intents from the live PPC data ("trigger point massager" at 100% CVR, "muscle knot", "manual vs electric").

This brief proposes a 7-module Premium A+ rebuild anchored to the KW research v2 evidence. The Premium Q&A slot (module 7) is the single highest-value Premium-only module for this product because the Q&A copy already exists from the listing rewrite Phase 3 — Rufus retrieves verbatim from exactly these pairs, so they should appear both in the listing (where the rewrite places them) and in the Premium A+ Q&A module (where Premium-tier sellers get a dedicated Rufus-readable surface).

Current A+ state	Recommended rebuild
Module 1: Product description (generic)	Module 1 — Premium Hero: brand promise + 3-tool composition
Module 2–4: FAQ block (covers oils, sensitive skin, materials, comfort)	Module 4 (Use-Case) + Module 5 (Care) + Module 7 (Premium Q&A — extended)
Module 5: "Other ResultSport Massage Product Range" cross-sell (with "Spily" + "Larcosse" typos)	Module 6 — Comparison Closer (manual kit vs electric vs single-tool)
Module 6–7: (additional FAQ / generic images)	Module 2 — Body-Zone Map + Module 3 — Feature Deep-Dive (visual answer to "where it works" and "why three head shapes")

Predicted lift (from image-audit baseline): +5–10% sustained PDP CVR once all 7 modules are live, on top of the gallery-stack and listing-rewrite lifts. A+ Content tends to do the heaviest work on mobile (where the supporting-stack slots are cramped) and on the Rufus retrieval surface (where the Q&A module is read verbatim).

Tier note: Default is Premium A+. If the seller's Brand Registry doesn't currently have Premium access, drop Module 7 (Premium Q&A) and downgrade Module 1 (Premium Hero) to a Standard wide-image-with-text module — the other 5 modules are tier-agnostic. Amazon has expanded Premium access recently and most active brand-registered sellers shipping A+ on multiple ASINs now have it (often free if shipping A+ on 5+ ASINs) — verify in A+ Content Manager before downgrading.

Module Plan (at a glance)

#	Module job	Cluster anchor (KW v2)	Headline
P1	Brand promise / hero	Core — massage tool / massage tools (18,300 vol/Q combined)	"Three Tools. Battery-Free. Built to Reach the Knot You Can't."
2	"Why us" — visual answer to "where on my body does this work?"	Sub-niche — trigger point / muscle knot / back / neck / foot (5,000+ vol where current capture <5%)	"Pick the Right Tool for the Right Knot."
3	Feature deep-dive — mechanical purpose of each head shape	Sub-niche — knuckle / thumb / plastic (STR winners: knobbler, jacknobber, plastic thumb at 100% CVR)	"Three Head Shapes. Three Mechanical Jobs."
4	Use-case / context — where the kit fits in real life	Use-case — sport massager (100% CVR), post-workout, desk-worker, runner	"Built for Desk, Gym, and Home."
5	Care + how-to — pre-empt the "is it safe / how do I clean?" questions	Care — oil compatibility, hard PS plastic, wipe-clean	"Direct on Skin, Over Clothing, or With Oil."
6	Comparison closer — manual kit vs electric vs single-tool	Differentiation hook — 20.2% PPC ACOS proves price/format is winning	"Why a Manual Kit, Not Electric?"
P7	Premium Q&A — Rufus-liftable verbatim pairs	Long-tail intent + objection clusters (release knots / oil / vs electric / self-use / portability)	5 Q&A pairs — copied verbatim from listing-rewrite Phase 3

P = Premium-only module. The other five modules work on either tier. The seller picks the exact Amazon module type (M2 / M5 / M9 / Premium Hero / Premium Q&A etc.) at A+ Content Manager upload time — this brief specifies the content, not the chosen Amazon component.

MODULE 1 · BRAND HERO

Three Tools. Battery-Free. Built to Reach the Knot You Can't.

Job

Open the A+ with the brand promise + a wide product hero. Sets the editorial tone the gallery couldn't (slot 1 is constrained to pure-white Amazon main-image rules). Anchors the visitor in the brand identity before the persuasion work begins in module 2.

Cluster anchor

Core "massage tool" (7,534 vol/Q, 2.37% purchase share) + "massage tools" (10,767 vol/Q, 4.0%). 18,300 monthly combined. STR confirms 5+ orders attributed to each head term at 13–21% ACOS.

Copy

Three Tools. Battery-Free. Built to Reach the Knot You Can't.

The portable manual massage kit, made for hands, backs, necks and feet.

Three head shapes. One compact pouch. No cables, no batteries, no apps to update — just the tactile feedback your muscles actually respond to.

Image idea

Wide hero composition (Premium Hero is the natural fit): all three tools (4-Way Star, Double Roller, Thumb-Up Arch) laid out on a diagonal axis on a warm neutral background (sand / oat / soft cream — NOT the existing pale blue). Light editorial shadows beneath each tool for depth. ResultSport wordmark in the right-third, quiet but legible. Headline + sub-line typeset to the left of the composition. Mobile-safe: hero usually crops to ~16:9 on mobile, so keep the centre 60% of the canvas as the "must-read" zone. If reusing a gallery asset, this is the natural place for the rebuilt Slot 2 image (currently 16/80 — rebuild driven by image audit).

Alt text

Primary: ResultSport manual massage tool set with three battery-free tools for knots (89 chars)
Variation: Three-piece portable trigger point massager kit laid out on neutral background

MODULE 2 · BODY-ZONE MAP

Pick the Right Tool for the Right Knot.

Job

Answer the single biggest unanswered question from the KW evidence — "where on my body does this work, and which tool do I use?". This is the visual move the image audit flagged as missing at gallery slot 3; A+ is the natural surface for it because A+ allows the body-silhouette + arrow + label treatment Amazon main images don't.

Cluster anchor

Sub-niche trigger point + muscle knot + body zones. SQPR shows ~5,000 monthly volume on "trigger point massager" + "trigger point massage stick" + "muscle knot" + "back massager for knots" where we currently capture <5%. This module is the visual answer to that demand.

Copy

Pick the Right Tool for the Right Knot.

Three head shapes, four common knot zones — each tool earns its slot in the kit.

Neck & shoulder blades — Thumb-Up Arch for pinpoint pressure around the upper trapezius and rhomboid trigger points.
Mid & lower back — 4-Way Star Massager for broad-surface coverage along the erector spinae.
Hands & forearms — Thumb-Up Arch on the thenar and forearm extensors, with the ergonomic handle giving the leverage your thumbs alone can't.
Calves, hamstrings, foot arches — Double Roller glides along the muscle fibres; 4-Way Star works the foot arch.

Image idea

Stylised front + back human silhouette (gender-neutral, lightly-toned line illustration, not photorealistic) with four numbered zones marked. Each zone has a thin connector line out to a small render of the recommended tool. Numbers correspond to bullets in the body copy. Background: warm cream consistent with module 1. Mobile-critical: zone labels must be readable at the mobile crop — keep label type at 14pt+ equivalent and use high-contrast (navy on cream, not grey-on-grey).

Alt text

Primary: Body map showing which ResultSport massage tool to use on each muscle zone (78 chars)
Variation: Front and back body silhouette with four labelled trigger point zones

MODULE 3 · FEATURE DEEP-DIVE

Three Head Shapes. Three Mechanical Jobs.

Job

Explain why each head shape is in the kit — the mechanical advantage / contact-point reasoning behind each. Pre-empts the "I only need one tool, why three?" objection that drives single-tool searches in the SQPR.

Cluster anchor

Sub-niche knuckle / thumb / plastic head shapes. STR-proven winners: "knobbler massage tool" (1 order, 50% CVR), "jacknobber massage tool" (1 order, 50% CVR), "plastic thumb massager" (1 order, 100% CVR), "plastic knuckle for massage" (1 order, 100% CVR). These long-tail intent terms map directly to the head-shape vocabulary used in this module.

Copy

Three Head Shapes. Three Mechanical Jobs.

Each tool is the shape it is for a reason.

4-Way Star Massager (9 × 9 cm) — four rolling ball contact points distribute pressure across a broader muscle area. Best for the lower back, hamstrings, calves and foot arches where you want to cover ground, not just one point.
Double Roller (14 × 13 cm) — two parallel rolling balls on a curved handle. Glides along the length of a muscle fibre, ideal for the back of the neck, shoulders and along the legs. The longer handle gives the leverage a single ball doesn't.
Thumb-Up Arch (13 × 7 cm) — a single pinpoint ball on an arched handle. Acts as a "second thumb" — concentrates pressure into a small spot for hand, forearm and foot trigger points, without straining your own thumbs.

Image idea

Three product close-ups in a horizontal row, each with thin callout lines pointing to the contact points and a dimension label. Each close-up shot at 3/4 angle with micro-shadow grounding. Background: cream consistent with previous modules. Labels in navy. Optionally: small "use this for…" sub-label under each tool showing 2 body-part icons.

Alt text

Primary: Three close-up shots of the 4-Way Star Double Roller and Thumb-Up Arch tools (84 chars)
Variation: Exploded view showing the mechanical purpose of each massage head shape

MODULE 4 · USE-CASE

Built for Desk, Gym, and Home.

Job

Lock the buyer into the three specific scenarios the kit is built for. Replaces the "spa / frangipani flowers" lifestyle aesthetic that the image audit flagged as a positioning leak (slot 6 — wrong audience for STR demand). The PPC data is clear: the buyer is a desk-worker, runner, gym-goer — not a destination-spa customer.

Cluster anchor

Use-case sport massager (1 order, 100% PPC CVR), post-workout / recovery / runner / lifter intent. Matches COSMO "Targeted Audiences" + "Environmental Context" knowledge nodes (per the A10 / Rufus PDF — explicit audience naming gives Rufus high-confidence retrieval anchors).

Copy

Built for Desk, Gym, and Home.

Three places the kit earns its space.

After a workout. Throw the 4-Way Star into your gym bag for post-run calf and hamstring rollouts, or the Double Roller for quad recovery before you leave the studio.
At the desk. Keep the Thumb-Up Arch within reach for the shoulder and neck tension that builds up over a Zoom-heavy afternoon. The handle does the work your fingers can't sustain for 8 hours.
At home, on the sofa. The Double Roller works through a thin t-shirt, glides with or without oil, and is small enough to live in a side-table drawer.

Image idea

Three lifestyle scenes in a row (or 2+1 layout on mobile): (a) athleisure model on a gym mat using the 4-Way Star on a calf; (b) home-office desk scene with hand reaching back to use the Thumb-Up Arch on a shoulder; (c) relaxed sofa scene with the Double Roller on an arm. Realistic, not spa-aesthetic. No flowers, no destination-resort styling. Inclusive model choice (gender + age range mix) reflecting the actual buyer mix. Each scene labelled with a short caption: "Post-workout", "Desk warrior", "Home recovery".

Alt text

Primary: Three lifestyle scenes showing the massage tool kit used after workout at desk and home (98 chars)
Variation: Real-life use cases for the ResultSport manual massage tool set

MODULE 5 · CARE + HOW-TO

Direct on Skin, Over Clothing, or With Oil.

Job

Pre-empt the top care / setup questions from the existing A+ FAQ (oil compatibility, sensitive skin, cleaning) by making them visual, not just textual. Reduces the "what about…" hesitation right before add-to-cart.

Cluster anchor

Care + maintenance Touches the "use anywhere" benefit from current bullet 4 + the listing-rewrite Q&A (Q2 on oil compatibility, Q4 on self-use). No KW-volume cluster behind care/cleaning specifically — it's an objection-kill module, not a discovery module.

Copy

Direct on Skin, Over Clothing, or With Oil.

Three ways to use it. One way to clean it.

Skin-direct. The smooth PS plastic glides across bare skin without snagging hair or pulling.
Over a t-shirt. Soft enough to use over thin clothing — useful in the office or on a chilly morning.
With massage oil or lotion. The smooth finish slides cleanly across any standard massage oil; nothing absorbs or stains the plastic.
Cleaning. A damp cloth between sessions. No special soap, no disassembly, no replaceable parts.

Image idea

A 4-cell grid (or horizontal strip on desktop): each cell shows one of the four scenarios above with a small product action shot — skin-glide, t-shirt-glide, oil-glide, damp-cloth wipe. Tight crop on hand + tool + surface, not full-body. Background neutral cream. Each cell labelled with one of the four short headings from the bullets.

Alt text

Primary: Four-panel how-to grid showing skin glide t-shirt glide oil compatibility and cleaning (93 chars)
Variation: How to use and clean the ResultSport manual massage tool kit

MODULE 6 · COMPARISON CLOSER

Why a Manual Kit, Not Electric?

Job

The closer — gives the wavering buyer a structured reason to pick this kit over the two categories they're cross-shopping: (a) an £40+ electric handheld massager, (b) a single-tool manual product. This is the module the existing A+ is missing (cross-sell module currently displaces it).

Cluster anchor

Differentiation hook The 20.2% PPC blended ACOS proves the price/format combination is converting. SQPR shows "hand massager" (36,783 vol) is owned by electric devices at £39.99+ — different category. This module names the difference explicitly without naming brands.

Copy (comparison chart)

Why a Manual Kit, Not Electric?

Attribute	ResultSport Manual Kit	Basic Electric Handheld Massager	Single Manual Tool
Number of tools	3 (star + roller + arch)	1	1
Battery-free	Yes — no charging, no batteries	No — needs charging	Yes
Approx. weight per tool	A few grams	500 g+	A few grams
Compact size	~12 cm — fits in handbag / gym bag	Bulky — fits in larger bag only	Compact
Pressure control	You decide — angle and force	Fixed motor speeds	You decide
Multi-body coverage	Back, neck, shoulders, hands, feet	Limited by head shape	One body area
Maintenance	Wipe clean	Charging + occasional service	Wipe clean

Image idea

Three-column visual comparison: column 1 shows the ResultSport 3-piece kit; column 2 shows a generic blue-grey electric handheld silhouette (NOT a real branded product — Amazon prohibits competitor brand names AND look-alike trade dress in A+); column 3 shows a generic single-tool silhouette. Each column has a check/cross icon set matching the comparison chart rows. Headline above. Keep the chart at 7 rows max for clean mobile read.

Alt text

Primary: Comparison chart manual kit vs electric massager vs single tool (66 chars)
Variation: Why a three-piece manual massage kit beats electric and single-tool alternatives

Compliance note: Comparison columns must use generic category labels ("Basic Electric Handheld Massager", "Single Manual Tool"). Never name a competitor brand or use look-alike trade dress — Amazon removes A+ Content that does. The visual references in column 2 and 3 must be generic silhouettes, not recognisable competitor renders.

MODULE 7 · PREMIUM Q&A

Frequently Asked Questions

Job

Premium Q&A is the highest-value Premium-only module for this product. Rufus retrieves verbatim from these pairs, so the same Q&A that lives in the listing copy (Phase 3 of listing-rewrite.html) gets a second, dedicated A+ surface that's marked-up as a Q&A block. Two anchors = higher retrieval confidence + lower hallucination risk in Rufus answers.

Cluster anchor

Long-tail intent + objection clusters Covers the five objection categories the A10 / Rufus PDF prescribes: fit/compatibility, durability/longevity, use case, comparison/alternative, care/maintenance.

Copy — 5 Q&A pairs (verbatim from listing rewrite Phase 3)

Q1. Will this kit help release muscle knots in my back and shoulders?

Yes — the 4-Way Star Massager is designed for broad-surface coverage on the back and shoulders, while the Thumb-Up Arch lets you press into specific pressure points around the shoulder blades and lower neck. Used regularly, the tools help target tight spots that build up from desk work or training.

Q2. Is the set suitable for use with massage oil or directly on the skin?

The hard PS plastic has a smooth glide-finish, so the tools work directly on skin, over a t-shirt or in combination with any standard massage oil or lotion. After use, a quick wipe with a damp cloth keeps them clean and ready for the next session.

Q3. How does this compare to an electric handheld massager?

The ResultSport set is a fully manual kit — there are no batteries to replace, no charging cables and no electronic parts to fail, which makes it lighter (a few grams per tool), more compact (around 12 cm) and ready to use at any moment. Manual tools also let you control the exact angle and pressure rather than relying on a fixed motor speed.

Q4. Can I use this on my own without a partner?

Yes — the ergonomic handles let you reach your own shoulders, lower back, calves, hands and feet without assistance. The three different head shapes (star, double roller, arch) cover the body zones that are hardest to reach on your own.

Q5. How portable is the kit, and how should I store it?

Each of the three tools measures around 12 centimetres and weighs just a few grams, so the complete set slides into a small pouch, a gym-bag side pocket or a desk drawer. The hard PS plastic is durable enough to be carried in a kit bag without padding, and there are no electronic parts that can be damaged in transit.

Image idea

Premium Q&A modules typically don't need a dominant image — the format is text-first. If the seller's A+ template flow requires an image header, use a single product detail shot (e.g. the Thumb-Up Arch held in a hand) at the top of the module. Otherwise, no image needed; the text IS the module.

Alt text (if image included)

Primary: Close-up of the Thumb-Up Arch massage tool held in a hand showing scale (75 chars)
Variation: Hand holding the trigger point massage tool for scale reference

Shared Production Setup

Brand voice (3 adjectives)

Functional. Grounded. Approachable. No medical authority claims, no destination-spa aesthetic, no over-promised relief language. The tone matches a sports physio or pragmatic self-care user, not a clinical or wellness-luxury voice.

Palette (proposed)

Role	Hex	Use
Primary (brand navy)	`#1F4E78`	Headlines, body copy, comparison-chart header rows
Accent — warm neutral	`#F2E8D5` (cream)	Module background — replaces existing pale blue
Accent — secondary warm	`#E8B568` (soft amber)	Sparingly for callouts, badges, key icon highlights
Body copy	`#333333`	Paragraph text
Subtle dividers / faint grids	`#D6D2C8`	Background lines, table borders
Product (blue plastic)	`#3B6BB0` (inherent product colour)	The blue translucent plastic of the tools themselves — set the palette to complement, not clash with

The cream/amber palette deliberately replaces the existing pale-blue + sky-blue palette in the current A+ and gallery. The current palette competes with the blue plastic of the products themselves and makes the tools recede; a warm neutral base lets the product blue read as the dominant chroma.

Typography

Headlines — Bold sans-serif, navy #1F4E78, 28–32 px desktop / 22–24 px mobile
Sub-headlines — Regular weight, same family, 16–18 px desktop / 14 px mobile
Body copy — Regular sans-serif, charcoal #333, 14–15 px desktop / 13 px mobile minimum
Callouts on images — Bold, 14 px minimum at mobile crop (per A10 PDF: OCR-readable means ≥30px character height in image resolution)
Comparison chart cells — Regular 12 pt equivalent minimum on mobile (per Amazon's mobile-A+ guidance)

Image dimensions (reference — seller picks at upload)

Dimensions are picked by the chosen Amazon module type, not by this brief. As a reference: Premium Hero is typically 3000×600, standard wide modules are 970×600, comparison charts allow 6 columns Standard / 10 columns Premium, and quadrant-style modules are typically 220×220 or 300×300 per cell. Verify against the Amazon module library in A+ Content Manager at upload time.

Image source plan per module

#	Module	Source plan
1	Brand Hero	New asset needed. Aligns with the rebuilt gallery slot 2 if amazon-image-ai-prompts is run downstream — reuse that AI render as the hero composition.
2	Body-Zone Map	New asset needed. Custom illustration — line-illustrated body silhouette with tool icons. Likely needs a designer hand-off (illustration, not photography); AI generation works for the silhouette but may struggle with accurate anatomy labelling.
3	Feature Deep-Dive	New asset needed. Three product close-ups with callout lines — natural fit for AI image generation. Use the rebuilt product renders if available.
4	Use-Case	New asset needed. Three lifestyle scenes (post-workout, desk, home). Best AI-generated or licensed stock; existing slot 5 + slot 6 images are unusable (wrong aesthetic).
5	Care + How-to	New asset needed. 4-cell grid of tight action shots — AI-generatable.
6	Comparison Closer	New asset needed. 3-column visual comparison with generic silhouettes for columns 2 and 3.
7	Premium Q&A	Text-first module. Optional single product close-up at the header. Can reuse a gallery asset.

Image source note: The amazon-image-ai-prompts skill (sibling of this skill) can generate Nano Banana / GPT-Image prompts for any of these modules if run downstream. This brief specifies the content; image generation is a separate user decision in a separate skill invocation. Do not auto-chain.

Mobile-first principles

Every headline must read at the mobile crop — Amazon shows different module layouts per device; mobile gets ~70% of traffic.
Comparison chart (module 6): keep at 7 attribute rows or fewer for clean mobile read.
Body-zone map (module 2): zone labels at 14pt+ equivalent; high contrast (navy on cream, not grey-on-grey).
Test mobile AND desktop preview in A+ Content Manager before publishing.

Compliance Pass

Run against Amazon's A+ content policy + the user-supplied Banned Keywords PDF.

Rule	Status
No prices / discounts / promotional language	PASS — no pricing or promo language in any module
No shipping or warranty info	PASS
No competitor brand names anywhere (incl. comparison module)	PASS — comparison uses generic "Basic Electric Handheld Massager" + "Single Manual Tool" labels
No customer reviews / testimonials outside Premium Q&A	PASS — module 7 uses Premium Q&A only (not customer reviews); other modules use no testimonials
No contact info / URLs (except amazon.com)	PASS
No unsubstantiated boastful claims	PASS — every claim ties to a verified spec or function
No time-sensitive language ("New for 2026", "Limited time")	PASS
No medical / disease / cure / treat / heal claims	PASS — language is "release knots", "target tight spots", "manage muscle tension" — no disease names, no "cure / treat / heal / instant pain relief"
No asterisks / footnotes (Amazon flattens them)	PASS
No watermarks / copyright symbols on images	PASS — brand wordmark in module 1 is permitted; no copyright symbols planned
No competitor logos / trade dress in comparison module	PASS — generic silhouettes only
Mobile readability — text ≥12pt equivalent at mobile crop	TO VERIFY at upload — review each module in A+ Content Manager mobile preview before publishing
Comparison chart ≤10 rows (Premium) / ≤5 for clean mobile	PASS — 7 rows in module 6
Alt text on every image (≤100 chars + 1 semantic variation)	PASS — supplied for each module
Banned KW PDF — no "best / guaranteed / perfect for / instant / cure / professional"	PASS — replaced across all 7 modules
Existing A+ typos to fix: "Spily" / "Larcosse"	FIX in existing modules being deprecated (cross-sell module) — once the rebuild is live, the typos go with the old module

Pre-Ship QC Checklist

☐ Brand Registry active in Seller Central
☐ Premium A+ access confirmed (or fallback to Standard tier per "Tier note" in Briefing)
☐ All 7 module images sourced (designed or AI-generated via amazon-image-ai-prompts)
☐ Image dimensions match the chosen Amazon module type at upload (Amazon rejects on mismatch)
☐ All images ≤ size limit per chosen module type (typically ≤2MB / module)
☐ No prices, discounts, shipping, warranty, contact info in any module copy
☐ No competitor brand names — comparison module uses generic category labels only
☐ No medical / disease / cure / treat / heal claims (Banned KW PDF cross-check)
☐ No customer testimonials outside the Premium Q&A module
☐ Every claim substantiated in bullets, A+, backend, or third-party
☐ Mobile preview tested in A+ Content Manager for every module
☐ Alt text on every image (≤100 chars), with 1 semantic variation each
☐ Spelling / grammar pass (the existing "Spily" / "Larcosse" typos in the deprecated cross-sell module disappear when this rebuild goes live)
☐ Comparison module uses generic silhouettes — no recognisable competitor render
☐ Body-zone map labels readable at mobile crop (14pt+ equivalent, navy-on-cream contrast)
☐ Premium Q&A pairs match the listing-rewrite Phase 3 verbatim — Rufus retrieves both surfaces
☐ Submit and verify both mobile + desktop renders post-publish

Sources & Companion Files

File	Purpose
`aplus-source-sqpr.csv`	Brand Analytics SQPR Q1 2026 (cluster anchoring + purchase share %)
`aplus-source-sellersprite.xlsx`	Sellersprite reverse-ASIN UK 30d (organic rank + bid recs)
`aplus-source-search-term-report.xlsx`	Amazon Ads SP Search Term Report (live CVR per term, drives module 3 + 4 cluster anchoring)
`kw-workbook.xlsx`	Clustered keyword research workbook (139 KWs, 10 tabs incl. Live PPC Performance)
`ppc-campaigns.xlsx`	PPC campaign plan (STR Harvested Winners + Product Targeting tabs)
`competitor-analysis.html`	9-section SWOT — anchors module 6 comparison framing
`image-audit-en.html`	Image stack audit — Section 8 (A+ Content Review) is the direct upstream input for this brief
`listing-rewrite.html`	Phase 3 Rufus Q&A — module 7 lifts these pairs verbatim

A+ Content brief generated by amazon-aplus-content v1. Anchored to the KW research v2 evidence + listing rewrite Phase 3 Q&A + image audit Section 8 recommendations. Reference PDFs already loaded in this session: Amazon Search Algorithm & Listing Optimization.pdf + Amazon_Banned_Keywords_Guide.pdf. Next steps are the user's call — generate within-module images via amazon-image-ai-prompts, or publish the deliverable bundle to Cloudflare Pages via cloudflare-pages-publish. No auto-chain.